After adding native support for animated GIFs earlier this week, Twitter is focusing on live videos by acquiring SnappyTV, a service that allows content creators to edit and share live videos from TV broadcasts quickly.
Launched in 2010, SnappyTV has collaborated with Twitter in the past, both organically and via the microblogging service's media partners (through the Twitter Amplify program) to bring video highlights of live events to the medium. In addition to sharing videos, SnappyTV also offers analytics data that allows publishers to track the social engagement of the content they share.
In a statement on its blog, SnappyTV mentioned that it will continue to maintain an open platform "or social broadcasting of live events, across a variety of digital platforms." The acquisition of SnappyTV is yet another step in Twitter's bid to provide a more social experience to users, while giving publishers a diverse toolset through which they can share their content easily.
Do you often turn to Twitter to catch video highlights of live events? If not, what service do you normally use?