Ventev is a name you likely know for its accessories (and particularly cables), and now that USB-C is ramping up in popularity it's getting in on the game with its first two USB-C offerings. Right out of the gate, as you'd expect Ventev is going with the most popular choices — a USB-A to USB-C cable, and a USB-C to USB-C offering.
Both cables will come in three and six foot lengths, and there are a number of color options for the USB-A to USB-C variant (white, black, grey, blue, pink), similar to the large swath of colors available for its previous MicroUSB cables. In both cases you're getting a flat, hard rubber-coated cable that's tough to tangle and conforms to USB-C standards.
Whether you have a Nexus 6P, Pixel C or some other USB-C device, you'll want to put these on your list. We've been big fans of Ventev's previous cables and these exhibit the same quality with the new connector.