Google is introducing a new video ad format called Bumpers, which allow advertisers to create six-second advertisements for YouTube. The company hopes that advertisers see Bumpers as a cost-effective way to drive incremental reach for their products.
Posted by Jerry Hildenbrand on 29 Sep 2014 2:51 pm
Google is redesigning the way we'll see ads on our devices, making things easier for developers to deliver ads that are both relevant and look good. In the past, it's been easier to try and shrink down an ad to fit onto a phone or tablet, but these new formats (rolling out during the next few months) should change all that.
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Ah, Google. Finding yet another way to earn money via the ad avenue. Google just announced that AdWords is now supported in Android, iPhone, and other mobile devices with full HTML browsers which means you'll see a few sponsored links on your Google Searches in Android now. Basically, what this means is that advertisers can now better target users on...