After a disappointing 2015, Samsung is regaining ground in India, with the vendor now accounting for 30% of the smartphone market share in the country. That's up from 28.6% in Q5 2014, and 27.4% in the fourth quarter of 2014.
Samsung lost ground to Micromax, Lava, and Intex last year, but the manufacturer clawed its way back with the launch of the Galaxy J series, which boosted Samsung's sales in the budget segment. The South Korean has tried and failed to crack the entry-level market for several years, but with the Galaxy J series, it has found the ideal mix of hardware, design, and pricing. It is no wonder, then, that the Galaxy J5 and J7 were two of the best-selling Samsung phones in India last year, accounting for nearly 20% of the mobile market.
To continue the momentum, Samsung launched the Galaxy J3 2016 earlier this month for ₹8,999. Aimed at motorcyclists, the phone comes with an S Bike Mode that mutes notifications and calls when a user is on the bike, curtailing distracted driving.
Samsung has also doubled down on local assembly through the government's "Make in India" initiative, allowing the vendor to churn out phones at lower costs.