Qualcomm to make its Toq smartwatch available Dec. 2 for $349

Qualcomm has announced that its Mirasol-screened smartwatch — the Toq — will be commercially available starting Dec. 2. The Cyber Monday launch will see a $349 price tag, and the watch will be available from Qualcomm directly.

Like other smartwatches, you'll hook it up to your Android phone (Android 4.03 is the minimum) and receive text messages and other alerts, accept and reject calls, and a number of other notifications.

The featured spec is the 1.55-inch Mirasol display. It's low-power and actually remains on all the time, but stil claims multiple days of battery life.

More: Qualcomm Toq

Qualcomm Announces Availability of Qualcomm Toq Smartwatch

Smartwatch Technology Set to Transform Wearable Device Category

SAN DIEGO, Nov. 18, 2013 /PRNewswire/ -- Qualcomm Incorporated (NASDAQ: QCOM) today announced that its wholly-owned subsidiary, Qualcomm Connected Experiences, Inc., will make its Qualcomm Toq™ ('talk') smartwatch available to consumers on Cyber Monday, December 2, 2013.  Toq is compatible with Android™ smartphones* and features proprietary Qualcomm MEMS Technologies, Inc.'s  Qualcomm Mirasol™ display technology, providing an always-on experience with multiple days of battery life and visibility even in bright sunlight. Toq starts at $349.99 and will be available through toq.qualcomm.com.

"The Toq smartwatch showcases key Qualcomm innovations, such as Mirasol always on low power display, AllJoyn interactions and WiPower LE wireless charging, that will define the emerging wearable category," said Dr. Paul E. Jacobs, chairman and chief executive officer of Qualcomm. "Like a traditional watch, Toq displays information at a glance with no on/off switch. And paired with a smartphone to receive notifications and content, it allows the watch to seamlessly merge our physical and digital lives.  Leveraging these and other industry-leading technologies, we and our partners will enable new product opportunities and consumer experiences."

As previously announced, this limited edition smartwatch will leverage breakthrough technologies necessary to deliver compelling user experiences on wearable devices. Of note, Toq demonstrates the benefits of significant technologies, such as:

  • Mirasol display technology – always on, always visible reflective display technology that utilizes ambient light to enable a crisp and clear viewing experience even in bright sunlight;
  • Qualcomm WiPower™ LE technology – enables a hassle-free, true "drop and go" wireless charging experience; and
  • Stereo Bluetooth audio experience – first truly wireless stereo headphones that sit outside the ear canal for all day comfort and wearability

Using Bluetooth® wireless technology, Toq allows consumers to accept/reject calls, view text messages and meeting alerts, and selectively receive notifications from their smartphone or AllJoyn-enabled devices directly from their wrist. Qualcomm will continue adding functionality to Toq through software upgrades. Consumers also will be armed with preloaded weather and stock applets from AccuWeather and E*TRADE.  For more information about Qualcomm Toq, please visit http://toq.qualcomm.com.

*Android 4.0.3 and above, 4.3 Jelly Bean preferred

Phil Nickinson