Play Store carrier billing has made its way to the African continent, with Telkom South Africa partnering with mobile payment service Bango to process the transactions. With Android accounting for over 89 percent of the smartphone market in the continent, Telkom SA's deal has the potential to boost adoption of paid content on the Play Store.
The partnership gives Telkom SA's customers the ability to enable one-click carrier billing for purchasing apps, games, music and movies, with the amount reflected in their monthly bill or deducted directly from their airtime. Bango has mentioned that it usually sees an increase of 300 to 400 percent in digital content purchases after introducing carrier billing in emerging countries, with a similar growth trajectory expected in Africa's largest market.
Source: Telkom SA