The falling value of the Euro will drive up the price of the OnePlus One starting on March 25 across Europe.
OnePlus has made the tough decision to raise the cost of the OnePlus One across Europe as the Euro continues to drop in value. New pricing will go into affect on March 25, which leaves one more Tuesday of open sales before the increase.
Unfortunately, as the value of the euro continued to drop, our razor-thin margins began to turn into 0 margins. Due to the current value of the euro, we are now selling devices at a loss in the EU. In light of these exchange rate shifts and trends, we will be making some changes to our pricing structure for the One in markets that use the euro as currency.
Currently the 16GB Silk White version sells for €269 which will rise to €299, and the 64GB Sandstone Black will rise from €299 to €349. The jump of €30/€50 respectively is quite a large increase for a device that has been around for almost a year at this point. OnePlus has noted that accessories will not be affected with price increases.