Um, wait what? According to statistics from YouGov's BrandIndex (who?), Motorola has just passed Apple in brand loyalty among men ages 18 and up. This coincides with the launch of the Motorola DROID so perhaps those terminator inspired ads from Verizon really worked.
It's pretty amazing to see Motorola, a company that took 5 years to deliver a notable handset after the RAZR, surpass Apple, king of all branding, in brand loyalty. In fact, it's more than just amazing--it's downright stunning. Is Apple starting to feel the negative effects of being aligned with AT&T for the iPhone? Or is this just the nature of being king of the hill, where the newest kid on the block always takes the shine? We're definitely going to have to see if the DROID can maintain this kind of brand loyalty for Motorola long term, but in the short term, the DROID has been nothing short of successful.
We're not sure how YouGov cooked up these numbers but hey, we're rolling with them until someone says different. What do you guys think?
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