London Evening Standard Unveils New Mobile App
LONDON, UK and KANSAS CITY, MO -- (May 24, 2010) – The London Evening Standard, one of the most widely read newspapers in London and the southeast of England, and Handmark®, a leading developer and distributor of mobile applications and services, today announced the availability of the new London Evening Standard mobile news application.
Sponsored by British Airways London City, the application is immediately available to download free on virtually any smartphone, including iPhone, Nokia (S60 5th edition), BlackBerry, Android, and Windows Mobile devices at http://bit.ly/bQiTXY.
The new mobile application provides readers with instant, real-time access to all the latest London Evening Standard news and information at their fingertips. Users can quickly and easily browse through a variety of news categories, including Business, Sport, Showbiz and Life and Style, with corresponding photos. Articles from the mobile application can be saved for later reading and easily shared via email and various social networking sites like Twitter and Facebook.
“We are excited to introduce our new mobile application so our readers can now enjoy the convenience of having instant access to our trusted news and information on the go,” said Tim Smith, London Evening Standard General Manager Digital. “The mobile application provides an extremely intuitive, personalized experience and supports a great sharing experience.”
The London Evening Standard mobile application was developed in partnership with Handmark. The company’s proprietary Mobile Publishing Platform technology supports development across the widest range of mobile devices, as well as distribution, monetization and ongoing innovation for major newspapers, magazines and other leading online content destinations.
“As one of the first media companies in Europe to launch a rich, connected mobile application across all major mobile platforms, the London Evening Standard continues to prove their leadership in delivering on the interests of their readers," said Paul Reddick, Handmark CEO. "We are pleased to support the launch of the London Evening Standard mobile app and look forward to continue innovating and expanding the mobile experience for their customers."
To learn more about the London Evening Standard, visit standard.co.uk.
About London Evening Standard
The London Evening Standard is a quality daily newspaper, published in tabloid format in London, England. It is the regional evening paper for London and the southeast of England, with coverage of national and international news and a strong emphasis on City of London finance.
Handmark is the world’s leading developer and distributor of mobile applications, specializing in mobile solutions for publishers and media companies. Trusted by many of the world’s leading media brands, Handmark delivers the industry’s only full-service mobile publishing solution including development, distribution, monetization and on-going innovation across all major mobile platforms. Handmark continues to prove its leadership in delivering fun, engaging, valuable experiences for mobile customers leveraging its more than 10 years of experience. For more information about Handmark, visit www.handmarkmobileapps.com.
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