HTC has announced that it has made a large investment in Saffron Digital, a London-based digital media delivery company.
Saffron had a great year in 2010 with loads of integration in products by HTC, LG, Sony Ericsson, Nokia, T-Mobile and Paramount, mostly in Europe.
The investment from HTC will allow Saffron to expand to other markets, most notably, Asia.
“HTC’s investment increases our global expansion capabilities and provides us with an opportunity to expand into new markets like Asia and new sectors like games and music delivery,” says Shashi Fernando, CEO of Saffron Digital. “We have grown Saffron Digital into one of the best and most exciting digital service providers in the world and this enables us to take digital content delivery to a new level for our customers around the world.”
Despite the strategic move from HTC, Saffron will continue partnerships with other vendors. Peter Chou talking about the investment:
"Saffron Digital has developed an incredible expertise in mobile multimedia delivery. This ability to deliver optimised content in the future will be a key asset as content becomes more and more complex and localised,“ said Peter Chou, CEO of HTC Corporation. “We are excited to be working with Saffron to increase our global service delivery capabilities and expertise.”
It will be interesting to see how Saffron expands and in which ways HTC uses the digital media delivery company. [Business Wire]