Google expected to spend $500 million marketing the Moto X in US and Europe

We may not have many details on the handset itself, but rumor has it that Google is ready to put $500 million behind marketing the upcoming Moto X. According to sources of The Wall Street Journal, Motorola has the go-ahead from Google to spend several hundred million dollars promoting the new handset both in the U.S and Europe. Sources say that it will also be priced competitively to current high-end handsets -- $199 on-contract and $599 off-contract -- and will make its way to all four major carriers this Fall.

Not much new about the Moto X is being revealed at this point that was not already known, but the WSJ claims that Motorola has succeeded in seriously reducing the amount of pre-installed bloatware on the device across carriers, which is a huge plus if it turns out to be the case. Sources indicate that morale at Google is high about the potential success of the Moto X, and we're certain that those of us in the Android crowd are looking forward to the launch of the device as well.

Source: WSJ

Andrew Martonik

Andrew was an Executive Editor, U.S. at Android Central between 2012 and 2020.