Here at Android Central, it's just another Friday. Elsewhere in in the world of technology, it's the sort of Friday you spend parked at your window like a hungry dog, awaiting your UPS delivery, or holed up outside a glowing glass cuboid awaiting the opportunity to fork over your hard-earned cash for slightly better telephone that looks the same as the one you already own.
If you're in the latter camp, our sister site iMore is your one-stop shop for full iPhone launch day coverage.
That's right, the iPhone 6s and 6s Plus are upon us, bringing a 12-megapixel camera, 720p and 1080p displays, live photos, a pressure-sensitive touchscreen and many other things that are definitely new and that we haven't seen before.
But we're a open-minded bunch here at Android Central, so if you're jumping ship (or even just picking up an iPhone as a secondary device), we want you to hit the comments and share your thoughts. Which iPhone did you go for? And which Android phone are abandoning for it?