And we're officially at the point of the year in which Google makes good on its promises to get products and services out the door before the clock strikes 12 on New Year's Eve. (Or, more accurately, before Mountain View effectively shuts down for a couple weeks.)

We've got shared albums in Google Photos. We've got high-res audio and multi-room support for Chromecast Audio. And we've got $14.99-a-month family plans for Google Play Music — and, as it turns out, family payment methods for apps, books and more.

And while it's Google's MO to first roll out new services to what I'll call "proper" Google accounts — what you use with your standard Gmail address, if you want — I think they missed a huge opportunity this time with that limitation. This isn't just the usual groaning of someone who can't yet use a new Google feature on a different account for a few months. Google Apps are used by families for custom domains and shared services. Yes, it's now "Google Apps for Work" — and you can learn more about them here — but they're really one of the easiest ways to set up custom domains and emails for families, and not just work organizations. My family uses it.

One kid has an email redirect that kicks over to my wife and I. (So does the dog, now that I think about it.) The other kid has seen her redirect graduate to a full account, so she can start learning about emails and the responsibility of occasionally purchasing apps. Plus — and this was the really important part for me — is that I can lock things the hell down, both in terms of content and security, then ease up as they grow. I'm not going to create a new, full Google account that doesn't have the same sort of lock-outs just to save $5 a month on music.

The larger issue, maybe, is that Google still only has this "Work" set of tools and nothing really for "Families." A matter of liability? Perhaps. And there's no reason this can't change in the near future. But the fact is this time we're not just annoyed by the absence of a new service. Talk about a first-world family problem, eh?

A few other thoughts on things:

That's it this week. Back to work.