Vodafone has announced they will now support direct operator billing in the Android Market, making Vodafone UK and Vodafone Germany the first carriers in Europe to offer this service. Initially, the service will only be open for folks who have purchased their phone through Vodafone's online store or retail channels, so your unlocked handset might be waiting a while for this perk. According to Vodafone, in some countries more than 90 percent of the market is unwilling or unable to use a credit card to purchase applications, and services like direct carrier billing will make the potential for app purchases much greater for developers. Vodafone also promises more information on operator billing in other markets soon. Now go buy some apps!
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