Don't call it Black Friday.

In the run up to Black Friday, UK retailer Carphone Warehouse has launched four days of "black tag" sales, with substantial discounts on some high-end phones — as well as some older models — both on contract and SIM-free.

A few highlights include:

The deals expire at midnight UK time on Thursday (as in 12 a.m. Friday morning), so hit up the link below to check 'em out.

See at Carphone Warehouse