All three major color choices are coming to the UK market — but your options will depend on where you buy.

The newly announced HTC 10 launches in the UK in early May, and there are three major color options to choose from. (Sadly the badass "camellia red" is Japan-only for now.) On British shores, your choices are:

  • Glacial Silver: A silver back with a white front.
  • Topaz Gold: A gold back with a white front.
  • Carbon Gray: A dark grey back with a black front.

(The Glacial Silver variant you may have seen in photos with a black front is exclusive to North America.)

That's a pretty straightforward selection. However as usual, various network operators and retailers have laid claim to different color options.

HTC 10 goldHTC 10 grayHTC 10 silver

Carphone Warehouse

The country's biggest independent retailer has the HTC 10 in all three colors including gold, which it's claimed as an exclusive. To sweeten the deal, the retailer is offering £50 cashback on the HTC 10 when you take out a new contract or upgrade.

See HTC 10 at Carphone Warehouse

Notwithstanding Carphone's exclusivity deal, HTC's own online store also has all three HTC 10 colors — gold, silver and gray — available for purchase unlocked and SIM-free.

See HTC 10 at


Although EE isn't yet listing the HTC 10, a press release from the operator confirms that it'll stock the carbon gray version of the phone.

See HTC phones at EE


Three has now opened up pre-orders for the HTC 10, with the silver version of the phone available on plans starting at £38 per month and £49 upfront. That gets you 1GB of data and unlimited calls and texts. For unlimited data, it's £57 per month with the same upfront fee.

See HTC 10 at Three

Amazon has the HTC 10 in glacial silver and carbon gray, available to buy SIM-free and unlocked.

See HTC 10 (gray) on Amazon See HTC 10 (silver) on Amazon

Carphone's online-only arm also has the HTC 10 in glacial silver and carbon gray, available to buy on contract with EE, in addition to SIM-free and unlocked.

See HTC 10 (gray) on BuyMobiles See HTC 10 (silver) on BuyMobiles


Vodafone UK has confirmed that it has no plans to range the HTC 10.

See Android phones at Vodafone


O2 is saying it has nothing to announce on the HTC 10 at present, and is directing customers to its "coming soon" page.

See Android phones at O2

Are you picking up an HTC 10? Let us know which color you're going for down in the comments!