After launching its payment gateway in the US last year, Amazon is bringing the feature to Indian retailers. Through the service, customers will be able to pay for digital goods on several merchant sites using credit card information stored within their Amazon accounts.

The service is expected to launch on merchant sites later this month. In addition to benefitting consumers, Pay with Amazon will make it easier for traditional brick and mortar vendors to start selling their wares online and not worry about setting up a payment gateway.

The move is indicative of Amazon's larger push into the Indian ecommerce segment, which sees the retailer take the fight to Flipkart.

Indian readers, would you be interested in purchasing from lesser-known stores if they used Amazon's payment gateway?

Source: Amazon