Should you upgrade your Amazon account today to Prime membership, you'll only pay $67 for an entire year. This is thanks to a promotion the online retailer is running today only, which sees $33 slashed from the original price of $99.

Today's deal is to celebrate the collection of Emmy Awards awarded to the acclaimed Amazon Instant Video exclusive TV series Transparent. As previously covered, the deal ends at 11:59 p.m. Pacific time (2:59 a.m Eastern time on September 26).

While the offer is available to new members, you can email yourself a gift subscription and apply the code once your current subscription ends.

Source: Amazon