Amazon is launching a new app specifically for its Fire tablet owners that gives them six months of free access to stories from the Washington Post. The newspaper was acquired by Amazon founder and CEO Jeff Bezos in 2013 for $250 million.
The app, which was first rumored in October, will be provided as part of an over-the-air update for the Fire tablets. However, people who don't wish to have the Washington Post app are free to delete it after the update is installed. Here's what the app offers:
- "Pinch View"- a new way to browse: Readers can easily swipe through an edition as if they are flipping through the pages of a magazine, getting a bird's eye view of the entire content offering, along with the ability to simultaneously read the stories.
- Stunning Visuals: Bold, high-resolution photos and rich, informative graphics throughout each edition.
- Deeply engaging "Read View": When reading an article in full, it is intuitive and easy to engage with the immersive "Read View," where the focus is on the storytelling through text, photography and video.
- Intuitive Navigation: The easy-to-use navigation helps users seamlessly browse through and between sections, with stories placed in the content categories that the user would expect to find them and headlines that are clear and direct. A simple swipe moves from story to story.
- Packaged for the Tablet Reader: Created specifically for tablet readers' sensibility, the app has two distinct editions released at 5:00am and 5:00pm ET, with breaking news and other updates added in between.
Amazon has not yet revealed how much Fire owners will have to pay to access the Washington Post app after the six-month trial expires. It will be released for "additional devices" sometime in 2015. This app is the first real partnership for Jeff Bezos's two big businesses. Let us know what you think of this deal in the comments!