Amazon has bolstered its FreeTime Unlimited service for kids with new additions. The online retail giant has added content specifically catering for older children, aged between 9 and 12. There are new videos, education-based apps, games, books and more bringing the total number of catalog items up to 13,000.


The service itself starts at $2.99 a month for those with Amazon Prime membership, or $4.99 for those without. All Kindle Fire devices are supported by the all-you-can-eat catalog of media. As well as the new content, Amazon has also introduced new Smart Filters, which provide parents with more control over what kids consume on the FreeTime service.

The filters will be available for 4th and 5th generation Fire tablets, starting from April 27 with an OTA update.

Press Release

Amazon FreeTime Unlimited Adds New Content Lineup for Kids Ages 9-12

Amazon FreeTime Unlimited provides all-you-can eat access to over 13,000 age-appropriate videos, educational apps, games, and books, including new additions from Disney, Nickelodeon, Mattel, Monument Valley, SEGA, and More

Introducing FreeTime Smart Filters, a new parental control feature that gives parents the ultimate say in what their children can see

SEATTLE—April 26, 2016—(NASDAQ:AMZN)—Amazon today announced that FreeTime Unlimited—the all-you-can eat subscription designed from the ground up for kids and their parents—is getting even better. Amazon is adding thousands of new videos, educational apps, games, and books to FreeTime Unlimited—without raising the price. FreeTime Unlimited starts at just $2.99 per month for Prime members and $4.99 per month for customers who are not yet Prime members. FreeTime Unlimited previously offered titles primarily for kids ages 3-8 but has now added thousands of videos, educational apps, games, and books for kids ages 9-12, such as Sonic the Hedgehog, Monument Valley, iCarly, Star Trek, and much more—ensuring FreeTime Unlimited content grows as your kids grow.

"Today, FreeTime Unlimited offers over 13,000 videos, educational apps, games, and books, plus over 40,000 YouTube videos and websites—for kids from preschool to preteen," said Nate Glissmeyer, Director, Amazon Kids and Families. "To help more easily manage all that awesome content, we're introducing FreeTime Smart Filters to give parents the ultimate say in what their kids are seeing—younger kids still have the freedom to explore the titles that are appropriate for their age group while older kids get to play Monument Valley and see other cool videos, apps, games, and books that are just right for them."

Amazon FreeTime Unlimited now offers over 13,000 titles, including:

  • Thousands of hand-curated videos, including Legend of Korra, Gortimer Gibbons, Thunder Birds Are Go, Just Add Magic, iCarly, Star Trek, RL Stein's The Haunting Hour, Superman the Animated Series, Design Squad, and Big Time Rush.
  • Hundreds of age-appropriate apps and games without any in-app purchasing or advertisements, including Sonic the Hedgehog, Monument Valley, Slugterra, Lightbot Programming Puzzles, Star Wars Rebels, Winx Bloomix Quest, Temple Run: OZ, American Girl, Barbie, Hot Wheels, Monster High, and Ever After High.
  • Thousands of books, including titles like The Witch of Blackbird Pond, The Black Pearl, The Sign of the Beaver, Harry Potter, The Island of the Blue Dolphins, Big Nate, DC Super Heroes, and Scooby Doo.

FreeTime Unlimited is also adding new titles for preschool and younger kids with popular apps like The Good Dinosaur, Inside Out, Big Hero 6, and Disney Junior Appisodes; new books The Polar Express, Sleep Like a Tiger, Tuesday,and Mr. Wuffles; and new videos from Dino Dan, Zoboomafoo, Thomas and Friends, Wishenpoof, and Tumble Leaf.

Families can also discover kid-friendly content using the Amazon FreeTime web browser, which provides kids with controlled access to over 40,000 hand-curated, age-appropriate YouTube videos and websites. All YouTube videos and websites included in the FreeTime web browser are selected and approved by Amazon experts to ensure they are appropriate for kids.

Introducing FreeTime Smart Filters

Because no two kids are exactly alike—individual development and preferences vary—Amazon FreeTime now includes FreeTime Smart Filters. Using a blend of input from Common Sense Media, Amazon experts, and parents like you, FreeTime Smart Filters is a proprietary feature to help parents sort through and manage FreeTime content. FreeTime Unlimited begins by recommending age-appropriate videos, educational apps, games, and books for kids to enjoy. Parents can then use FreeTime Smart Filters to adjust the library so that older kids are only seeing the content that's applicable to them, and parents can be confident younger kids aren't seeing content deemed too old. FreeTime Smart Filters will be available for 4th and 5th generation Fire tablets, including Fire Kids Edition, via a free, over-the-air software update rolling out starting April 27.

Amazon FreeTime and FreeTime Unlimited are available exclusively on Fire tablets, including Fire Kids Edition, as well as on Kindle e-readers—learn more about FreeTime Unlimited at