Amazon Kindle Fire

The Amazon Kindle Fire, which was announced last month, will debut in mid-November. It's a content consumption device that will integrate with all of Amazon's media services. As we near the release, Amazon continues to announce more content deals for its Prime instant video service. Prime was strictly about free two-day shipping until recently when they added the ability to stream thousands of movies and tv shows with the membership. The latest is PBS, which is providing a variety of shows including day-after availability for some titles.

The PBS library will be over 1,000 large and will include episodes from: NOVA, Masterpiece, Antiques Roadshow, Prohibition, The French Chef and documentaries from Ken Burns (Baseball, The National Parks: America's Best Idea, The Civil War). Day-after availability will be offered for Frontline and Washington Week.

With the addition of this content from PBS, Amazon's Prime library is now up to 12,000 titles.

If you purchase a Kindle Fire, you will have access to a free month of Amazon Prime, which other than these instant videos, includes free two-day shipping. Membership fee is $79/year.

In the cuthroat world that is content licensing, expect to see Amazon to continue to announce more titles to compete with Netflix, particularly once the Kindle Fire is in the hands of millions of people.

If you have any questions or comments regarding the up and coming tablet, please visit our Amazon Kindle Fire Forum.

Source: Press release


Reader comments

Amazon adds PBS content to Prime; Kindle Fire will feature day-after episodes


You can also get Prime free for a year with a student e-mail address, and then after the first year is up you can get it half price after that.

I think you can get free Prime shipping, but not the videos. I'm a college professor and signed up with my EDU address, and it said I couldn't have the streaming video without a "real" Prime membership. I'm happy to shell it out, though. We use it a lot.

Amazon is the game changer. I know Kindle Fire is a forked Android experience, but this is the challenge to iPad that Apple needed. The difference between iPad 1 and 2 was miniscule. Amazon is changing the game significantly. I also am curious to see how Amazon handles ICS.

The fire isn't a fork of Android, it is using open source Android (Gingerbread) with a custom UI on top of it. This is similar to what Sense, MotoBlur, and TouchWiz do.

Some of the features of ICS sound good, I am sure Amazon will try to load it on Fire, but expect at least four months after the open source release.

Amazon doesn't need to worry about ICS or IOS5. All they have to do is provide a simple and functional portal to their services to the hands of millions of consumers. Amazon isn't trying to compete in the form of feature parity with any particular tablet. Their focus is far bigger than "the iPad". They don't even want that market else they would have built a different device.

What Amazon cares about is getting people to consume through Amazon. Just about any physical product you can think of you can find on amazon and now of course they want to control your acquisition of digital content as well (books, music, movies, etc). They will sell every Kindle Fire at a loss to make sure it flies off the shelves and they will make billions because of it.

It's Amazon's world. Apple just doesn't know it yet.