Ad placements to roll out extremely slowly, be 'beautiful and high quality'

Taking to its official blog to announce the news, Instagram laid out its plan to introduce advertisements into the social photo and video service. It was only a matter of time before Instagram (now owned by Facebook) had to monetize its 150 million users, but it plans to start things off slowly at least. In the coming months, users will start to see both photos and videos in their feed from brands that they don't follow.

The advertisements will be "a small number of beautiful, high-quality photos and videos from a handful of brands that are already great members of the Instagram community," the post claims. Given Instagram's artistic ethos this is probably the best way to go about it — give us something we may want to see already, and we won't complain.

Ads are coming to just users in the US for the moment, and it again sounds like things will roll out extremely slowly based on the wording in the blog post. Once you start seeing these ads, you'll also have the option to hide and provide feedback on placements that you don't like so that the experience will improve over time.

There isn't a specific timetable for when these ads will start rolling out, so keep an eye on your Instagram feed in the coming weeks.

Source: Instagram Blog

There are 36 comments

jeddo45 says:

Ads....disgusting! I knew this was coming!

Posted by the man who makes things happen...

There shouldn't be a single person out there that didn't see this coming.

Think from the owners point of view. Only an idiot would miss out on tapping such cliental base.
And remember facebook owns it, facebook is trying hard to monetize its users and trying hard to make money out of its mobile app, this move from instagram was definitely coming. These giants arent there running an NGO,bro.

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mdentley says:



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I had a major problem some months back with spam followers to the point that I uninstalled the app. It's better now but I'll have to see how these ads work

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icebike says:

LoL. Chuck wins the internet today!

Lekoq Grande says:

keep ads on tv and off my phone!!

media_blitz says:

Seeing as how Instagram is free, and you can uninstall the app...

Lekoq Grande says:

LOL true..

Chanlion says:

Android was initially to be fairly ad oriented when Google first planned it. Since they are a web advertising company.
You just have to come to terms with it or block em.

outlooker says:

If you refuse to update the instagtam app, will you be spared?

Chanlion says:

I don't know how long you'd be spared though. They blocked my really old version Instagram I used to use (Because I didn't update) and another different old version because they weren't being used on Androids for say.

I can't remember if I got blocked by logging off and not able to be logged back in or blocked while online. But I was using really old versions, you'll be fine for quite a while.

Presumably this is all handled on the server side, choosing when to push out the advertisements to people's feeds.

BB_Bmore says:

What's this mean for third party ig apps? Hopefully doesn't kill them.

Sent from my Motorola side view pager 4-5683-968

Chanlion says:

Don't know about the current situation on WP if they're unblocked yet but there was a time when they were blocked.
As for the official Instagram Android app on BB10, the old versions are blocked and still are. But the newer versions work.

Hunter Petit says:

Yay, they're making ads "beautiful"!

Posted from the old Google Nexus 7 via Android Central App

Ridlah says:

Would be hilarious if I got official Instagram adverts on my illegitimate Instagram app on WP7 that already has advertisements on it

keith2k1 says:

I really don't like you facebook!

this sucks

Wouldn't an app/company still make money if we all just paid an annual fee of $1. This way they could stay a private organization instead of going all ipo.

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outlooker says:

I wonder how "beautiful" ads will appear to us.

BB_Bmore says:

Ads to be extremely beautiful and eat your data for breakfast lunch and dinner.

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rudyy50 says:

Glad i don't use this app, or any other with ads.

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ScottJ says:

A beautiful ad is like a turd. I don't care if you've molded it into the shape of Jessica Alba's breasts, it still smells like shit.


Lol, that analogy is hilarious.

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codiusprime says:

It's a free app that I derive much enjoyment from, I'm fine with this.

dadathepanda says:

Pretty soon we'll have ads pushed to our smartphones, the one we pay for....

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Here's a plan any company that puts an ad in your timeline remember not to buy their products.

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kurioskurion says:


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c0ldburn3r says:

Solution. Get rid of crapagram.

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Pitrich says:

Don't do it Instagram ! We'll move to another app that's willing to not ad us to death

Marc11218 says:

They need to add an option where you can share photos.

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OMG! Ads! Everything should be free for evar! Ew! Companies spending tons of money each year should just give me their stuff! OMG! I'm a selfish twit!


They should at least offer a paid version that removes ads.

prozacfield says:

Ah, that feeling… I don't use instacrap nor anything crapabook-related. Hope they'll lose many users as a result of this move.

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HamRadioNut says:

When the ad's start the app goes bye bye.....!!!