Widespread deal shows off international ambitions for Pinterest

International carrier behemoth Telefonica announced today that it has partnered with Pinterest to include its widget exclusively on devices for its networks. Starting today, users on O2 UK (part of the Telefonica family of companies) will have exclusive access to the Pinterest Widget through Google Play. In the coming weeks, users on several carriers including Vivo and Movistar will have the widget pre-loaded on their devices.

For those devices which don't have the widget pre-loaded, the carriers will be promoting the use of Pinterest through multiple channels in participating territories. While this may start to get annoying for users that just plain don't want it, it's a huge deal for Pinterest to work on expanding its international user base. The quickly growing social site says that its active usage in the U.K. and Latin America is up 130 percent since January.

Source: Telefonica (PR Newswire)


Reader comments

Pinterest locks up exclusive deal to load widget on Telefonica devices


Well if it that bloatware was the ONLY bloatware on the phone, that would be a great definition of exclusive.

Not any straight ones

Sent from the surface of the moon with my un-branded white LG Optimus G Pro on T-Mobile LTE; and yes we landed there.

I looked into it a little bit because it looked like a good source of recipes, but it didn't have anything to recommend it over a regular, non-social food website.

Also, to look at the cooking sections, you'd think that 90% of the human diet was cupcakes.

I just updated my Pinterest and the widget was available. So I went to add it to a new page, then it came up saying it was only available to tele customers. Lame! I want a freaking Pinterest widget!

Posted via Android Central App on my Note 2!