8. LG's user interface continues to improve
LG's re-vamped its user interface, reducing visual clutter like embossed edges and drop shadows, and settling on a flatter, more modern look with muted shades. LG's own apps have their own highly geometric widgets icons, as well as unique accent colors a la HTC Sense.
The UI isn't perfect, and there are remnants of the old approach to be seen in places (in particular, the notification shade is still a bit busy for our liking, but it's good to see LG finally addressing an area of major weakness in previous phones, and putting a strong focus behind software simplicity in the G3.